PARKSIDE

Parkside is Lidl’s signature brand for affordable, high-quality power tools, garden equipment, and accessories, recognized as Europe’s best-selling DIY brand. Targeting beginners and DIY enthusiasts, the brand offers a wide range of cordless and corded tools, notably featuring the X20V and X12V battery teams. Key Aspects of the Parkside Brand: Product Range: Includes, but is not limited to, drills, saws, grinders, and various garden tools. Performance Tiers: Offers standard Parkside tools for daily tasks and the "Parkside Performance" line, which features more powerful motors and smarter technology for demanding projects. Value Proposition: Known for providing "unbeatable value for money" and high performance for the budget-conscious consumer. Availability: Primarily sold in Lidl stores. Brand Positioning: Marketed as a reliable, accessible tool brand for home and garden DIY, often advertised with the tagline "You got this!". Parkside tools are designed to be durable and safe, backed by strict quality controls. The brand frequently updates its range, providing a wide selection of accessories like drill bits and sandpapers.